Mobile Advertising |
Targeting vs Anonymität | Die Lösung |
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The global data traffic is strongly increasing due to smartphones, tablets and high-speed data connection. Because of that, the importance of mobile advertising is constantly growing. | While the ad industry wants to enhance the efficiency and quality of targeting, so as to deliver their ads as precisely as possible, device users desire anonymity. | geolad merges both approaches and gives birth to a new possibility for high-precision targeting, thus setting new standards for the mobile advertising industry. |